Red Emerald Branding

Red Emerald is a new company that plans to support and advise senior leaders in universities, colleges and government bodies on internationalisation strategy and activities. I was asked to design a logo and brand identity that would be appropriate for when the business expands in the future. This meant it was important to create corporate and professional visuals. I later used this branding to design Red Emerald's website through WordPress.

Brand Guidelines

I created a full brand guidelines document that included the full colour scheme and how to use it. It also included paragraph styles and instructions on how to use the logo.

As part of the deliverables, I created multiple variations of the logo so it could be used in a variety of instances. The brand guidelines outlined how and when to use each variation.

Promotional video

One of the deliverables for this project was to create a promotional video that Red Emerald could use on their website and social media. It was intended as a short clip that would show off the brand.

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